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Who we are

Since 1957, Cross Country has been helping New Zealand organisations, businesses, schools, community groups and individuals keep moving. Today, we combine the scale and capability of a national provider with the practical thinking and personal service that have been part of our business from the beginning.

We are now a very different business from the one born in Huntly in 1957.

In 1957, construction crews working on the Meremere Power Project had a problem. They needed four-wheel-drive vehicles capable of handling the difficult conditions on site, but finding them was not easy. The response was practical: source the right vehicles and make them available. And so, in Huntly, the original Cross Country Rentals was born.


For the next five decades, Cross Country Rentals remained a specialist operation. It continued to adapt as customer needs changed. Progress was hard-won, but the instinct to listen carefully, understand the practical challenges customers faced and find a workable answer was always there.

In 2010, we entered a new phase. With new ownership came generations of passenger transport experience and a deep understanding of how to move people safely, reliably and at scale. Combined with the practical rental knowledge and customer-led approach, this gave us the confidence and capability to think bigger.

Over the years that followed, our ambitions grew and so did our team. People brought their own knowledge, commitment and energy to what we could achieve together. We expanded the fleet, opened new locations, broadened our services and began taking on larger and more complex transportation challenges. At our best, the instinct that started Cross Country remained visible in how we worked. We listened carefully, made difficult problems simpler, found ways to make things happen and showed through our actions what good work looked like. These qualities were not new, but they became increasingly important as the scale and complexity of our work grew. Along the way, Maugers and Rite Price Rentals became part of Cross Country. Their people, experience and strengths have helped shape the wider business
we are today.

Our aspiration is to be the leader in customer-focused transportation, making life easier, more enjoyable and more productive.

Who we are today

Cross Country is a nationwide provider of transport, mobility, vehicle rental, and fleet solutions, helping individuals, businesses, schools, community organisations, and government agencies stay connected across New Zealand.

Today, our services extend far beyond traditional passenger transport. We provide short and long-term vehicle rentals, fleet management solutions, school transport services, Specialist Education Services (SESTA) transport, private charters, event transport, and accessible mobility services. Whether it's a single vehicle hire, a fully managed fleet, a school run, or transport for a major event, our teams deliver safe, reliable, and practical solutions tailored to our customers' needs.

Operating across a network of locations throughout New Zealand, we combine local knowledge with national capability. Our diverse fleet and experienced people allow us to support everything from everyday journeys and business travel through to specialist transport requirements and large-scale logistics.

At the heart of our business is a simple belief: transport is about people. Every journey matters, whether we're helping a student get to school, supporting a person with additional mobility needs, managing a corporate fleet, or ensuring guests arrive safely at an event.

Today, Cross Country is a trusted transport and mobility partner, providing the vehicles, services, and expertise that help keep New Zealand moving.

How it works

Our Values

Know what matters

We look beyond the initial request to understand what people really need and the outcome they are trying to achieve.

Eliminate complexity

We make transport straightforward by removing unnecessary steps and communicating clearly.

Make things happen

We take ownership, focus on what can be done and find a practical way forward.

Lead by example

We communicate openly, act responsibly and do what we say we will do.

What We Focus On

Making life easier

Plans change and unexpected challenges arise. We make transport simpler and more adaptable by listening carefully, understanding the bigger picture and finding practical solutions that work.

Building long-term relationships

Great service comes from understanding people, not just bookings. We build trusted relationships through reliability, clear communication and delivering when it matters.

Creating better outcomes

Success is not simply the number of vehicles we supply. It is the outcome we help create, whether people arrive safely, an event runs smoothly, a project stays on schedule or a community remains connected.

Making life easier

Plans change and unexpected challenges arise. We make transport simpler and more adaptable by listening carefully, understanding the bigger picture and finding practical solutions that work.

Building long-term relationships

Great service comes from understanding people, not just bookings. We build trusted relationships through reliability, clear communication and delivering when it matters.

Creating better outcomes

Success is not simply the number of vehicles we supply. It is the outcome we help create, whether people arrive safely, an event runs smoothly, a project stays on schedule or a community remains connected.

Agility in Motion

Agility in Motion reflects the way we work.

We plan ahead, respond when circumstances change and use our experience to find practical ways forward. It is about being responsive and reliable, while keeping safety, accountability and the customer outcome at the centre of every decision.